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Cheral® focuses on product innovation to meet rapidly changing consumer needs, revolutionary packaging for on-the-go consumption, and targeted one-on-one promotions using technology. Our healthcare practice is a key element in clients being able to decode new sourcing, manufacturing, supply chain and marketing opportunities.
Supply chains are a critical component in this era of disruption, and mastering supply chain operations gives a company in the consumer packaged goods industry a huge competitive advantage that can allow it to grow its brand. Supply chains are no longer perceived as cost centers, but as a major lever for developing new business opportunities and ensuring customer satisfaction.